Measure Digital Menu Boards by More Than ROI

Slowly taking hold in Australia with fast food groups and QSRs (quick service restaurants), digital menu boards can support store branding and give venues a modern up to the minute look.

Totally dynamic, boards can tell customers what's available without them having to look it up on a menu. Rotating content makes it possible for more specials to be offered and menu's to be automatically day parted.

Boost sales

Restaurants deploying digital menu boards can usually see an immediate lift in sales of specials, new menu items or combos. These colourful displays can help tempt hungry customers to try new products or upsize portions. Content can be designed to appeal to those impulses, motivating sales of unfamiliar products or larger portions. Vendor partnerships, a mainstream model overseas provide an additional revenue stream. The dynamic nature of screen means it is much easier to make changes in a digital format than having to produce a new static menu each time.

Cut costs

Menus can also be automatically day parted menus for breakfast, lunch and dinner with less staff time required for manual menu updates. Printing, shipping or merchandising costs associated with cumbersome point of sale materials are also eliminated. Imagery, timing and delivery are all managed through centralized digital signage software.

What soft benefits?

Softer benefits are harder to track, often the hidden cost of lost opportunity. Relying on retail staff for timely placement of point of sale materials requires tight control and efficient communication channels. Not having the right message at the right time and place can have a significant impact on sales. The ability to instantly run promotions, create specials and shift overstocked items is simply not possible with printed menus.

Customer exposure can be increased to lesser known products. Walkaways can be minimized by engaging customers with relevant information whilst waiting. Once distracted, customers are less likely to be concerned about queuing. Loyalty can also be increased by continuously exposing customers to the brand.

Product and promotional testing or pilot studies can also be carried out in geographic areas without having to resort to uneconomic print runs and dedicated logistic schedules.

Another external factor driving potential demand is QSR's (quick service restaurants) needing to display nutritional information next year. Many restaurants are nowadays trying to come up with healthier recipes. The cost associated with menu labeling is removed with a one time change to this dynamic media. Training for staff and corporate messages can also be communicated via this media from head office.

Competitive edge

Modern and appealing in design, screens provide a more positive perception of the dining environment. Brightly lit, venues can stand out more to attract passers by in competitive streetscapes and shopping centers.

The cost of deploying an instore digital signage solution has dropped and costs continue to drop every year. Using digital menu boards can be as cheap if not cheaper than using traditional displays. Designed with hospitality in mind special digital menu board installs can wishtand the rigors of cooking areas. Robust networked platform let's groups centrally create and control content. Bullet proof security and design keeps unwanted messaged out and ensures continual play.

Vectron can supply a range of hospitality hardened digital menu boards which can withstand the rigors of the foodservice environment.

Vectron's digital menu board software provides a simple cost effective solution for managing single or multi site networks. Point of sale technology specialists with over 20 years experience in the hospitality industry, you can see their client list on their website. For more information on our commercial grade screens or media players see http://www.vectron.com.au/, email sales@vectron.com.au or call 1300 789 366

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